Automotive
Volkswagen
website
Stix was selected by Volkswagen to bring the cars’ innovative automotive experience to website visitors in Greece . Working closely with both the local marketing and digital teams, as well as the central factory teams, Stix maintains the brand’s website at top European standards.
Volkswagen
website
Stix was selected by Volkswagen to bring the cars’ innovative automotive experience to website visitors in Greece . Working closely with both the local marketing and digital teams, as well as the central factory teams, Stix maintains the brand’s website at top European standards.
With respect to the Volkswagen’s brand magnitude and value, Stix takes the responsibility for a continuous process of content upgrades and functionality enhancements that aim solely to an ever-improving user’s experience and ease of interaction online.
Using data about current visitors’ needs and their behaviour leads into an easy but rich- in-information experience for them. It implements the Volkswagen Brand’s communications guidelines and safeguards the Brand within a complex legal environment. It addresses a variety of audience profiles – car owners, prospects or just window-shoppers- with information about models, sales, aftersales service and calls to action.
Stix makes sure that the tools integrated in the website work properly for audiences both at the top of the sales funnel or for mature users, optimising website conversions and connecting the virtual world to the physical world at showrooms across the country.