Automotive
100% Electric Citroën Ami
In a motoring world where cars and their use are changing fast, automotive brands are striving to adjust to sell differently to the modern buyers. When it comes to automotive, Stix has deep experience as to what customers need and how they behave. Consequently, Stix was selected to create and produce a special e-shopping experience platform for CITROËN AMI.
In a motoring world where cars and their use are changing fast, automotive brands are striving to adjust to sell differently to the modern buyers. When it comes to automotive, Stix has deep experience as to what customers need and how they behave. Consequently, Stix was selected to create and produce a special e-shopping experience platform for CITROËN AMI.
CITROËN AMI is a new innovative car breaking many conventions in motoring. Its potential buyers are expecting a new upgraded approach to purchase. To accommodate for the critical moment of the Brand-selection we needed to combine both emotional and rational elements in order to be successful.
Stix created and produced the new website for CITROËN AMI with two equally weighted objectives: One to give meaningful information about a new mobility solution and secondly to provide the means for someone to buy it online. Stix created a user-friendly, transparent, and safe journey for potential buyers, aiming to convince for an online purchase of a high-value product.
In a new process for purchasing a car, Stix achieved to answer both the needs of interest for the model and provided with conviction the step of selection, driving to a commercial success.
You can visit the website at amistore.citroen.gr.