Your digital strategy is your key to success. So we’re here to help you get it right. Luckily we have the experience, knowledge and market insight in order to create a clear plan with even clearer goals and measurable returns.


Digital Stragegy

The thinking behind our digital marketing may be advanced, but that’s no excuse to over complicate things. Our ultimate aim is to be transparent with our clients. It’s why we have a simple four stage plan to help us to create a complete strategy for any business.

Situation Analysis

We begin by looking at your current situation. How is your website performing (if one has one)? Who is your target audience? What activities are your competitors engaged in? These questions are the vital first stage in defining the right web strategy for your organization.

Objective Setting

Your business objectives are always the focus for our strategy. Once the mission is clarified, specific goals for website visitors, conversions and sales can be set. Systems for reporting can also be established to ensure that all parties are working to the same outcomes.

Strategy

We will now look at the big picture and decide how best to deliver against your targets. Our approach is likely to cover three angles:
Driving traffic - We'll develop a targeted digital marketing strategy that will get more prospective customers to your site.
Increase conversion - We'll provide a plan as to how we can deliver more, better quality results from your website be it either sales or sales leads.
Customer retention - Retaining existing customers and selling more to them is essential.


Tactics

We’ll put together the right package of tactics to help you reach your audience and then persuade them to take action. We’ll often use a variety of channels to achieve this and we'll also work out how much budget and time should be committed to each activity. This way your Return On Investment can then be calculated to ensure that activities can be prioritized according to your needs.