KARENTA

The new, redesigned website was created and produced based on the strategy to aggregate all commercial activities of the Brand at one sales point online. The website combines new car sales for Volkswagen, Audi, and Skoda, used cars sales, after sales and other services. The business performance has been enforced by digital campaigns that Stix creates and produces for Karenta.

These online marketing campaigns range from the promotion of models to added-value services for existing or new clientele. 

A very successful campaign for Aftersales, for example, was created with the objective to increase bookings for Service by Volkswagen car owners. Designed to attract owners’ attention emotionally while rewarding them with a strong discount, the campaign encouraged prospects to react. This resulted in very high CTR levels and, most importantly, a  substantial number of incremental bookings for Service, while the campaign’s creative
re enforced the leading KARENTA Brand image.

Another meaningful campaign that Stix created and produced for KARENTA is the campaign for KARENTA Leasing. Stix added value to a competitive marketing program based on the ‘one-stop-shop’ advantage, i.e. leasing a car at KARENTA covering both pre-sale and after-sales needs. At Stix we think that good creative starts from a valid data-driven insight, which is discovered and used to form the message.

The online ads used graphic elements and a teasing headline. It managed to attract viewers’ attention and conveyed the program’s benefit sharply. It led viewers to the campaign’s landing page and achieved a substantial number of conversions. It also supported the Brand’s leading image in this service also.